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How to Increase Membership Engagement Using Data
For many associations, nothing is more important than member engagement. Marketing General Inc.’s (MGI) 2018 Membership Marketing Benchmarking Report revealed that lack of engagement with the association is the number one reason members don’t renew...
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Questions Boards Should Ask About Risk Management
For an association, risk management is about making sure the organization is protected from occurrences that could prevent it from fulfilling its mission or cause financial hardship or loss in reputation...
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7 Tips for Successful Board Meetings
Every board member has probably attended a board meeting that was too long and unproductive. They’ve also probably participated in a meeting that was stimulating, energizing, and fruitful. How does one avoid the former and achieve the latter?...
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How (Not) to Change Someone's Mind
In this day and age, it can be hard — in some cases, seemingly impossible — to change someone else's mind when debating a topic. When all else fails, there are two tactics that really seem to work. One is encouraging people to engage in perspective taking — i.e., putting themselves in someone else's shoes...
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What Makes Some People More Productive Than Others
Last year, Harvard Business Review published a survey to help professionals assess their own personal productivity. The research focused on seven habits: developing daily routines, planning your schedule, coping with messages, getting a lot done, running effective meetings, honing communication skills, and delegating tasks to others...
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APRIL 2019 EDITION
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for 70 years.

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