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Engagement: The Other Element of Growth
In one sense, membership growth is about finding new members to join an association. In another, it’s about retaining members that are already in the association. If you consider the fact that the average association loses about 10 to 15 percent of its membership every year, according to Marketing General’s 2017 Membership Marketing Benchmarking Report, reducing that churn can result in higher membership numbers...
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“New Day” Thinking for Conflict Resolution
Even the most high-functioning boards must deal with conflict at some point. In fact, knowing how to deal with conflict, or conflict resolution, is one of the five Cs — along with composition, clarity, consciousness, and cohesiveness — of an effective association board...
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Questions Boards Should Ask About Non-Dues Revenue
Due to a variety of factors, generating revenue has become job one for many associations. According to the 2017 McKinley Advisors “Economic Impact on Associations” report, non-dues revenue was the top priority among associations. This is a landmark shift...
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The Four Questions to Ask When Serving on a Board
The article's authors have identified four crucial questions that those serving on nonprofit boards, including trade and professional associations, should ask as part of their oversight duties. While these are not the only four questions they should ask, they are important. The first question is "Are we succumbing to mission creep?" Mission statements are often vague or too lofty...
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Improve Your Communication with Anyone
Effective communication builds connections and can lead to greater understanding, camaraderie, and success. By contrast, bad communication can create uncertainty and damage an organization. Communication skills are essential to success in business and life, and the article's author details three such skills that can change outcomes and positively impact relationships...
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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