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The Language of Loyalty
By Matt Sanderson, President & CEO, SmithBucklin

The pricing of memberships, products and services is one of the most challenging issues associations face today, especially in a world in which anyone can comparison shop almost instantly using any one of several devices. While many of us as consumers have become accustomed to letting “the deal” drive decisions, there are lessons from many industries that teach us that price can be a trap that leads to low-value and low-loyalty relationships — something associations must avoid...
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Game Changer: How Associations Use Social Media for Advocacy
As a board member, if you are unsure about the role social media could play in advocating for your association, consider the findings from a recent survey by the Congressional Management Foundation. The poll found that 80 percent of congressional staffers said that it takes a total of just 30 posts on a topic to get lawmakers’ attention...
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Why Associations Need Copyright Agreements to Protect Content
On the eve of the publication of a white paper that was a year in the making, attorney Paula Goedert, a partner at Barnes & Thornburg LLP, Chicago, got a call from a distressed association client. The client said three of the four authors, all volunteer committee members, were demanding it not be published. “The client said, ‘They don't have the right to do that. We're going to go ahead and publish anyway,’” recalls Goedert...
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What the Best Mentors Do
Anthony K. Tjan, founder and CEO of the venture capital firm Cue Ball, writes that mentorship only really works when decision makers practice a form of leadership that is less about creating followers and more about creating other mentors. How exactly can this be accomplished? For one, mentors should put the relationship before the mentorship...
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How Leaders Bring An Organization Together In a Time of Divisiveness
The United States is deeply divided at the moment. These divisions are playing out in the political arena, on college campuses, and in our communities every day. So what do you do if you are leading an organization where diverse people must work together to achieve common goals and objectives? First, focus on shared values. Follow the example of Dr. Martin Luther King, Jr...
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MARCH 2017 EDITION
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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