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Sheri Jacobs: Perspectives on Association Growth
As author of the best-seller "The Art of Membership: How to Attract, Retain and Cement Member Loyalty" and founder of the Avenue M Group, Sheri Jacobs is an innovator and visionary who helps associations large and small tackle their most challenging issues. Board Forward had the opportunity to interview Sheri about association membership trends, what innovative associations can learn from companies today and the key attributes shared by successful volunteer boards...
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New Social Media Realities Require Strategy Changes
By Dan O’Brien, President, Tech Image

Community is one of the most compelling benefits of association membership, and because of this, social media marketing is crucial to associations. Social media channels, when well-managed, provide a natural gathering place where members know they can find relevant information about their industry, meet other members, or share information about upcoming events and training...
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Seven Questions to Ask About Your Event
Volunteer boards can play an important role in evaluating the effectiveness of their association events. The following questions — and related ideas — can guide a board’s high-level event evaluation and generate impactful recommendations for the future...
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Tackling Tough Decisions
Some of the toughest decisions that volunteer boards must make are those that fall into gray areas — situations in which the data is unclear, opinions are divided and the right course of action is far from obvious...
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What Drives a Strong Culture & Effective Board?
The recently released Global Board Culture Report conducted by Russell Reynolds Associates reveals key behaviors that contribute to and create a high-performing culture that will drive board effectiveness. Derived from interviews with 369 directors in multiples countries, the study focused solely on culture and not on board mechanics or processes...
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