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The Power of Co-Sponsored Events
Association events can be a platform for uniting like-minded individuals, launching new ideas and initiatives, and generating revenue. In many cases, they are the most important activities on associations’ calendars. Partnering with another association can provide opportunities to reduce costs, mitigate risks and provide members with enhanced networking opportunities...
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Marketing Automation for Associations
By Stephanie Kusibab, Director, Marketing & Communication Services, SmithBucklin

Marketing automation — software platforms and technologies designed to enable more effective marketing on multiple channels online — can help associations interact with key audiences in more meaningful ways by efficiently delivering messages and information that are better targeted and timed to suit recipients’ needs...
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Three Considerations for Approaching Tough Conversations
A trait seen in many high-functioning boards is the ability of board members to recognize and address conflicting opinions on a regular basis. In order to ensure such conversations are successful, preparation is arguably the most important step. Preparation will help you avoid common pitfalls and traps, guide the conversation toward agreement and create the possibility of a more productive dynamic between the participants...
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Nine Things Enormously Productive People Refuse to Do
Ever wonder why some people are more productive than others? According to consultant Lolly Daskal, there are certain things super-productive people refuse to do that may be freeing them to accomplish more. First, she says, they refuse to pursue perfection. “If you want to be productive,” she says, “you need to let go of the notion of being a perfectionist. Nothing in life is perfect...
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Embracing Uncertainty Can Lead to Better Decisions
An uncertain future should never be used as an excuse for less rigor or clarity, say authors Peter Hopper and Carl Spetzler...
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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