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Millennials Can Add Unique Value to the Boardroom
There are 54 million millennials in the United States — the generation that includes individuals between 18 and 34 years old. In the business world, millennials have often baffled older generations, who have struggled to understand and work well with them. But, according to research from the Pew Charitable Trust, millennials are also the most diverse and educated demographic. And they are quickly becoming the largest and most influential generation in today’s workforce.

That is why association boards would be well-served to look past the stereotypes often attached to millennials, better understand what motivates them and start to court them for the boardroom...
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Board Leadership: Apparent Authority vs. Actual Authority
By Paula Cozzi Goedert, Partner, Chicago Office of Barnes & Thornburg LLP

When you are a newly elected officer of an association board of directors and have a title such as “chair” or “president” in front of your name, it is natural to assume that a certain level of authority is attached to that role. After all, by definition, the title “president” implies that he or she is ultimately the one in charge. Right?...
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Ongoing Relationships with Past Presidents Can Pay Dividends
When a president’s term ends, it does not mean his or her services are no longer wanted, needed or valuable. Associations can benefit from leveraging the key attributes of most past presidents: historical knowledge of the board, association and industry/profession; robust networks and connections; and influence with members, vendor partners and other industry contacts. The key is to engage past presidents in a way that allows them to continue their connection with the association and contribute in meaningful ways without impeding current leadership...
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Identifying Negative Board Pathologies
Harlan Loeb, a professor of crisis and the court of public opinion at Northwestern Law School, describes three common pathologies, or negative cultures, that he believes are hindering boards. The first is the “Culture of No.” This pathology is evidenced by boards in which too much veto power is wielded by a single member, typically the board chairperson or president...
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Using Social Media to Make First Contact with Target Audiences
A recent AARP study shows that the Internet can be a powerful tool for making first contact with potential members, advocates and other target audiences, eventually leading to increased levels of engagement. According to the research, social media users are more likely to be active in volunteer membership organizations, with 82 percent taking part in groups versus 75 percent of Americans overall...
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OCTOBER 2015 EDITION
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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