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The Path to Becoming an Engaged Board
All boards of directors are not created equal. In fact, boards have different personality types based on a variety of traits. Knowing your board type is critical because it is possible to evolve boards to more advanced, productive types. According to Mark Thorsby, CAE, vice president, consulting services, at SmithBucklin, the majority of association boards fall into one of five types – including fiduciary, representative, traditional, enlightened and engaged...
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Fagan Uses Her Marathon Runner’s Determination to Guide AACVPR
Believe it or not, running a marathon and running a board of directors have a lot in common. Just ask Barbra Fagan. Fagan is president of the board of directors of the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR), a 3,000-member association of physicians, nurses and healthcare professionals that serves the field of cardiac and pulmonary rehabilitation. In her spare time, she has ran in more than 50 marathons. She also competes in triathlons all over the country. Fagan is currently training for her 14th, which she will participate in later this summer...
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Serving on a Global Board
Serving on a board of directors with members situated around the world involves multiple considerations, such as language barriers, time zone challenges and cultural influences. But the benefits far outweigh any challenges as international board members bring diverse perspectives, ideas and experiences that contribute to the board’s effectiveness. Additionally, it is crucial for an organization seeking to grow its global membership to have a board that reflects and represents members’ voices throughout the world...
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Data-Driven Decisions for Those Who Don't Like Math
Organizations are constantly accumulating data to make better decisions about everything from marketing to hiring to strategy. To this end, one must be comfortable with the basics of quantitative analysis in order to understand and improve the use of data.

For example, among the most important steps in starting to make decisions with data is to select the right metrics. Good metrics are cheap, consistent and relatively easy to collect. Most importantly, they must capture what your organization cares about most...
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Mastering Digital Marketing
David Edelman, co-head of McKinsey's global digital marketing strategy group, explained what organizations get wrong when they engage in digital marketing, as well as how they can better engage their target audiences. One key is to avoid common stumbling blocks associated with digital marketing. For example, organizations should first let go of the dream that your organization is going to have a system that neatly integrates all of your customer or member data...
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JULY 2014 EDITION
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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