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Improving Board Accountability
By Brenda Sauer, President, National Association of Healthcare Access Management

Board accountability initiatives can have a powerful impact. They can bring board members into closer alignment, improve performance and advance an organization’s strategic objectives. While it is not easy to change attitudes and behaviors, an accountability program can make a dramatic change in volunteer leadership culture...
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Capitalizing on Public Relations Opportunities
By Rebecca Nagy, Immediate Past President, National Society of Genetic Counselors

When actress Angelina Jolie announced last May that she had undergone a preventive double mastectomy after learning that she carried a mutation of a gene that greatly increased her risk of developing breast and ovarian cancer, many journalists contacted the National Society of Genetic Counselors (NSGC) for comments. This resulted in a PR bonanza for our nonprofit organization, which works to promote the professional interests of genetic counselors...
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The New LinkedIn: Four Things You Might Not Know
Over the past 18 months, LinkedIn has made a number of changes to its social media platform, adding features it hopes will create a more user-friendly, engaging, content-rich environment. Some of the changes that associations can benefit from the most and should direct resources to are...
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Building a Forward-Looking Board
Boards need to look further out than anyone else in an organization. Winning boards will be those that work in the spirit of continuous improvement at every meeting, while always keeping long-term strategies top of mind. Governance suffers most when directors spend too much time looking in the rear-view mirror and not enough time scanning the road ahead. The key is to develop a dynamic board agenda that highlights forward-looking activities and initiatives...
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The Key to a Better Board: Team Dynamics
Research into what actually makes for a better board remains surprisingly scant. Consequently, many boards fall back on recruiting friends and associates who they believe have the necessary experience and expertise. However, there may be a better way of not only screening for appropriate directors, but also managing the board's interactions to generate optimal economic value. The article's author, Charas Consulting Inc...
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MARCH 2014 EDITION
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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